About

What we do

At Soyboy, we’re redefining masculinity by embracing authenticity and self-expression. We believe that true strength comes from empathy and vulnerability. Sometimes, that means you might just want to wear a cute ring without the need for clichéd symbols like dragons, skulls, or snakes.

Inspired by the Japanese design ethos, we create clean, high-quality jewelry for those who value minimalism and serenity. It’s not despite but because of the product’s simplicity that we spent weeks perfecting every angle.

The Story Behind Soyboy

Soyboy was born out of frustration with the limited options available for men’s jewelry. As someone who appreciates clean, minimalist design, I found myself disappointed by the overwhelming presence of over-designed, complex items. The few pieces I did find that matched my style were often of poor quality — hollowed out, easily bent, with thin gold coatings that quickly wore off.

I knew I couldn’t be the only one searching for something better, so I decided to create it myself. I set out to design the kind of rings I wanted to wear — clean, geometric, and high-quality. And now, I’m proud to share those designs with you.

About The Name

Soyboy flips the script on a term originally used negatively. The word was coined by the alt-right, mocking men for being empathetic or emotional, traits associated with femininity. We’re turning it into a badge of honor.

Modern masculinity means embracing emotion, empathy, and self-expression without needing to prove toughness through clichéd symbols. You don't need to hide behind stereotypes to be a man. Soyboy is for those who wear their jewelry with confidence, no explanations needed.

Let’s reshape perceptions, shatter stereotypes, and celebrate the beauty of being unapologetically you. Welcome to Soyboy.